// the.practice

Strategic advisory,
re-compiled.

Senior counsel for CEOs, entrepreneurs, and boards navigating transformation. Twenty-five years of start-up and Fortune 500 judgment, delivered by a practice of vetted specialists and a proprietary AI stack — the depth of a strategy house at the cadence of a trusted partner.

request_intro() →read_method.md
25+
Years · F500 counsel
4
Active retainers
6 wk
Typical diagnostic
engagement.log — flaim@redtango
$ redtango --brief
principal= "Javier Flaim"
based = "NYC"
register = ["CEO","Board","ExecTeam"]
tenure = 25+ // years
modes = ["diagnostic","outcomes","results"]
$ redtango --thesis
The best outcome requires trust, expertise, and attunement to your business. The AI is there to accelerate judgment — not replace it.
$
REDTANGO_ADVISORY◆v.2026.04◆NYC◆BOARD-LEVEL STRATEGY◆AI-AUGMENTED◆DIAGNOSTICS◆RETAINERS◆DIRECT · JAVIER@REDTANGOINC.COM◆REDTANGO_ADVISORY◆v.2026.04◆NYC◆BOARD-LEVEL STRATEGY◆AI-AUGMENTED◆DIAGNOSTICS◆RETAINERS◆DIRECT · JAVIER@REDTANGOINC.COM◆REDTANGO_ADVISORY◆v.2026.04◆NYC◆BOARD-LEVEL STRATEGY◆AI-AUGMENTED◆DIAGNOSTICS◆RETAINERS◆DIRECT · JAVIER@REDTANGOINC.COM◆
§ 00
prior_engagements.index
selected engagements
references on request · one nda at a time
§ 01  capabilities.index
04 disciplines

What the practice
does.

Every engagement is bespoke — these are the shapes most of the work takes. Run the four independently, or as one integrated program on a single retainer.

01 · Advisory/services/strategy.md

Strategy & Growth

Enterprise strategy, market entry, and portfolio decisions for CEOs, entrepreneurs and Boards. Diagnosis, hypothesis, and a path to durable growth.

Market entryPortfolioGrowth theses
  • › Written thesis in ≤ 4 weeks
  • › Board-legible decision memo
  • › Quarterly review cadence
read →
02 · Transformation/services/operating-model.md

AI-Enabled Operating Model

Re-architect the operating model to ship with smaller teams and faster loops. Where AI belongs, where human judgment stays, and how the seams hold.

Operating modelAI adoptionOrg design
  • › AI-readiness diagnostic
  • › Target operating model
  • › Phased rollout with owners
read →
03 · Revenue/services/commercial.md

Commercial Effectiveness

Sales, marketing, and customer motions re-wired for the current cycle. ICP, pricing, pipeline architecture — grounded in evidence, not frameworks.

GTMPricingPipeline
  • › ICP + segmentation refresh
  • › Pricing architecture
  • › Pipeline diagnostic
read →
04 · Counsel/services/executive.md

Executive Advisory

A partner to the CEO on the hardest decisions. Board prep, investor narrative, leadership calibration — on retainer, on your cadence.

BoardNarrativeCoaching
  • › Standing weekly session
  • › Board-meeting prep
  • › Monthly written update
read →
§ 02  engagement.modes
03 shapes

Ways to
work together.

Most engagements start with a two-week diagnostic. From there, depending on what the evidence says, we pick the right shape.

MODE · 01Fixed fee

Diagnostic

A structured read of the business. Written thesis, evidence appendix, three decisions to make.

2 weeks
MODE · 02Milestoned

Project

A focused engagement on one of the four capabilities. Clear owner, clear end-state, clear hand-off.

6–12 weeks
MODE · 03Monthly

Retainer

A standing relationship with the CEO. Weekly working sessions, monthly board-ready updates, and a line when the ground shifts.

6+ months
§ 03  method.redtango
04 movements

How the work
moves.

The tango metaphor holds: advisor and client, moving in precise sync. Each phase has a specific output. No open-ended retainers where the work blurs.

I /IV
Listen
Two weeks of structured conversations with leadership, customers, and the numbers. No slides. A clear read of where you actually are.
Wk 1–2
II /IV
Diagnose
A written thesis of the one, two, three things that matter. Evidence-based, board-legible, deliberately short.
Wk 3
III/IV
Architect
A staged plan with owners, dependencies, and the decisions that unlock the next stage. AI-augmented analysis, human judgment on calls.
Wk 4–6
IV /IV
Accompany
We stay in the dance. Weekly working sessions, monthly board-ready updates, and a standing line when the ground shifts.
Ongoing
§ 04  operating_principles.md
06 tenets

How the practice
actually runs.

Six tenets that govern how work gets scoped, delivered, and handed off. Read them before the first call — they're the easiest way to tell if this is the right shop for your problem.

tenet 01
Evidence before framework

No 2x2 until the numbers and the customer conversations agree on what's true.

tenet 02
Results over artifacts

A deck is a vehicle, not the goal. Whether memo, model, or presentation — the deliverable is judgment that delivers outcomes.

tenet 03
Principal accountability

One named partner owns the relationship end-to-end. No staffing pyramid, no hand-offs to juniors you never met.

tenet 04
AI accelerates judgment

The AI stack handles the dull parts. Judgment stays with the partner, and the partner stays accountable.

tenet 05
Attunement over volume

A deliberately small active slate. Depth of attention on each client, not a book of business.

tenet 06
Discretion is a feature

Client names stay quiet. References on request.

§ 05  begin.md
request_intro()

A short call,
then a written read.

Thirty minutes to understand the problem. A one-page diagnostic within the week. No decks, no retainers to start — just whether there's a fit.

office  nyc · remote-first
// intake.form
Or email javier@redtangoinc.com directly.